On September 5, 2018, Nike released an advertisement titled Dream Crazy to celebrate the 30th anniversary of its "Just Do It" campaign. The strategic timing of the release of Dream Crazy rhetorically reminded viewers of Colin Kaepernick's national anthem protest.

However, with any great advertisement comes polarization.

I conducted a comprehensive analysis of Nike’s Dream Crazy campaign series, where I examined various facets of the marketing initiative. The study involved a detailed exploration of the campaign’s strategic objectives, target public, and brand perception.

Key components:

• Critique public relations research, strategies, and execution 

• Addressed today’s public relations challenges and opportunities 

• Researched and examined recent real-world public relations cases and made recommendations 

• Critically analyzed a broad spectrum of public relations cases 

• Practiced effective written and presentation skills

• Demonstrated an understanding of the history and role of professionals and institutions in shaping communications 

• Demonstrated an understanding of gender, race, ethnicity, sexual orientation, and, as appropriate, other forms of diversity in domestic society regarding public relations