I conducted a comprehensive analysis of Nike’s Dream Crazy campaign series, where I examined various facets of the marketing initiative. The study involved a detailed exploration of the campaign’s strategic objectives, target public, and brand perception.

Key components:

• Critique public relations research, strategies, and execution 

• Addressed today’s public relations challenges and opportunities 

• Researched and examined recent real-world public relations cases and made recommendations 

• Critically analyzed a broad spectrum of public relations cases 

• Practiced effective written and presentation skills

• Demonstrated an understanding of the history and role of professionals and institutions in shaping communications 

• Demonstrated an understanding of gender, race, ethnicity, sexual orientation, and, as appropriate, other forms of diversity in domestic society regarding public relations