Victoria’s Secret Research
I did a semester-long marketing research project on Victoria's Secret, where I learned to interpret, evaluate, and conduct communication research by utilizing diverse qualitative and quantitative methods. Each assignment aligned with the AD/PR industry, simulating the work demanded in a professional setting.
In the last several years, the brand has faced criticism ranging from fatphobia to a generally toxic workplace culture. My small team's research objective is to gauge Gen-Z consumers' sentiment towards Victoria's Secret's recent rebranding effort, delving into their marketing strategy's impact on public perception.
Team: Angel Jin, Corinna Collins, Elshaddai Daniel, Gabrielly Nolasco,
Upon completing this research, I:
Executed a variety of quantitative and qualitative research methods commonly used in strategic communications
Discussed and understood the strengths and limitations of different research methods
Identified methods that are the most appropriate to answer specific client needs
Analyzed data and applied findings to real-world issues
Communicated research findings in a professional and practical manner