Myth and Truth

I love when I get to make people say “I never thought of it that way.” — it means I showed them a different that they already knew, but “never thought of.” Additionally, it also means I don’t have to try to change their mind. They’ll likely end up changing their own mind.

Here’s how: Myth & Truth

1). What are some common myths our audience believe? These are common misconceptions you hear and are believed by MANY people. To name a few…

• Big agencies are better 

• People are motivated by success 

• Education make you smart 

2). Almost everything can be turned into a myth because the answer to a lot of question is not simply a “yes” or “no”. It’s usually “it depends.” So the truth is not always the opposite of a myth, it’s somewhere in between. 

Here’s how you debunk a myth: pros & cons 

Let’s take the first myth of “big agencies are better” for example and come up with a list of pros and cons.

Pros:

• They have a bigger and more impressive portfolio of clients 

• They have a robust process 

• Bigger learning opportunities

Cons:

• You are overworked 

• There is less flexibility 

• Everything has to be either approved by the client or some external team

Now you have the myth and the truth. You may think a big agency has a robust process for their campaign, but that means revise, revise, and revise again for it to be approved by either the client or some external team.