Perfection is Unrealistic

I inherited my father’s laid-back personality instead of my mother’s impatient Type A personality.

Although I am on the spectrum for OCD, I always find it a little intriguing I don’t strive for perfection— it’s not that I lacked ambition or a drive for my passion, I just thought I easily accepted disappointment and move on.

Brené Brown once said “Understanding the difference between healthy striving and perfectionism is critical to laying down the shield and picking up your life. Research shows that perfectionism hampers success. In fact, it’s often the path to depression, anxiety, addiction, and life paralysis.”

It took me a while to learn that perfection is an unrealistic thing to achieve repeatedly. In marketing, I’ve noticed that creativity is not always perfect. There are simple concepts that get the attention. There is intricately articulated storytelling that molds a brand. However, there is no perfect ad. There is no perfect press release. There is no perfect target audience.

In the end, the pursuit of perfection burned me out. We have to realize being perfect is an exhausting way to live. So as marketers, be proud of your work, let your creativity take the rein, and it’s okay if your campaign didn’t reach the perfect target audience.